Reimagining the Dining Experience — Banking Loyalty That Drives Spend
A leading UK banking services provider wanted to boost everyday engagement with retail customers. Traditional card marketing wasn’t moving the needle: dining offers were fragmented, hard to discover, and rarely used, limiting card spend and loyalty.
The goals
Create a simple, high-frequency use case that pulls customers back daily/weekly
Make restaurant offers easy to find and redeem—right from a mobile app
Increase card‐based spend at partner restaurants and strengthen loyalty metrics
Launch on iOS and Android without heavy engineering overhead
Impact Delivered
30K+ app downloads in the first few months, driving significant traffic to partner restaurants
Higher card usage at participating outlets, translating to measurable lift in spend
Improved customer loyalty by turning bank cards into a daily dining companion
Frictionless experience with an easy-to-use mobile app on Android and iOS
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