Multinational Telecom Turned Fragmented Data into Commercial Insights
When a global telecom giant launched a touchless, digital-first initiative, the goal was clear: make buying seamless across chat, online, telesales, and retail. But the data told a different story. Each channel operated in its own silo. Insights were scattered across systems. Leaders couldn’t get a unified view of performance or act fast on what was working.
That’s where Saxon stepped in. We partnered with the client to design a single source of truth for their sales and performance data — connecting every digital and retail touchpoint through a governed, analytics-ready foundation.
The Goals
Consolidate multi-channel data into a single, governed view for leadership.
Measure initiative success across retail stores and digital channels in near real time.
Enable channel-wise sales reporting and comparisons to guide promotions and inventory.
Strengthen fraud/credit checks with structured, analysis-ready data.
Impact Delivered
One place for consolidated insights from data lake, operational logs, and core systems—no more spreadsheet stitching.
Valuable, channel-level sales insights that helped increase sales volume, especially through digital.
Standardized executive reporting (weekly performance views) to compare stores and channels with confidence.
Structured data foundation that improved fraud detection workflows and downstream analytics.
