Multinational Telecom Turned Fragmented Data into Commercial Insights
When a global telecom giant launched a touchless, digital-first initiative, the goal was clear: make buying seamless across chat, online, telesales, and retail. But the data told a different story. Each channel operated in its own silo. Insights were scattered across systems. Leaders couldn’t get a unified view of performance or act fast on what was working.
That’s where Saxon stepped in. We partnered with the client to design a single source of truth for their sales and performance data — connecting every digital and retail touchpoint through a governed, analytics-ready foundation.
The Goals
- Consolidate multi-channel data into a single, governed view for leadership.
- Measure initiative success across retail stores and digital channels in near real time.
- Enable channel-wise sales reporting and comparisons to guide promotions and inventory.
- Strengthen fraud/credit checks with structured, analysis-ready data.
Impact Delivered
- One place for consolidated insights from data lake, operational logs, and core systems—no more spreadsheet stitching.
- Valuable, channel-level sales insights that helped increase sales volume, especially through digital.
- Standardized executive reporting (weekly performance views) to compare stores and channels with confidence.
- Structured data foundation that improved fraud detection workflows and downstream analytics.
