Email Campaign Challenges
Other / April, 01 2021

How Data Science can solve Email Campaign challenges

The power of this digital world is that we can measure, quantify, and qualify pretty much everything you want to analyze. Why don’t we use these capabilities of this digital spectrum for our core marketing activities as well? When it comes to marketing, still emailing is one of the basic and important activities which every marketer needs to handle on a day-to-day basis. But in this very competitive market, handling emails in terms of targets, contents, quality, and even the time which we should send the emails are very important for better outcome and results.

Here the Data science will play a pivotal role for the Email campaigns and management regarding the effectiveness, quality, and other elements. Basically, there are, few factors that are very important for each campaign, such as customer segmentation, data segmentation, personalization of emails, Campaign/Email Optimal Timings, Content Automations for reducing the campaigns turnaround time and optimization of the Email templates, and many other areas in which Data science can bring measurable results.

Customer & Data Segmentation – Data Science (AI/ML) can segment the customer base along with Email list segmentation helps to increase open click rates, conversations, and CTRs. Likewise, in Data Segmentation, we can define rules for sending emails to prospects (whom to send to).

Email Subject Lines Corrections/ Optimizations – Data Science (AI/ML) algorithms can be used to analyze the results of the marketing campaign to optimize and improve the email subject lines over time, and this will result in a higher click-through rate for each email campaigns. 

Predictive Analysis & Email Personalisation– Data Science (AI/ML) can be used to send tailored emails to each customer based on the customer behavior, interest, and preferences along with ML recommended product/services that a particular customer is likely to be interested in.

Determining Optimal Timings for Emails- Data Science (AI/ML) algorithms can predict the best time to send out the email campaign to optimize engagement based on customer’s past interactions and demographics details.

Email Delivery Time optimization – Data Science (AI/ML) algorithms can determine email delivery times based on when recipients are most likely to see and open messages.

Data Cleansing – Data Science (AI/ML) can automate the email list clean-up process based on out-of-date contacts and changed job titles, phone numbers, and other information.

Email Promotions – Data Science (AI/ML) can determine the optimal offer for each customer, and this will help the marketer to customize the promotional offers to each customer.

Retargeting – Data Science (AI/ML) can distinguish different types of customers to send the retargeting emails at an optimal time.

Get in Touch

Newsletter

Stay up-to-date with our latest news, updates, and promotions by subscribing to our newsletter.

Copyright © 2008-2023 Saxon. All rights reserved | Privacy Policy

Address: 1320 Greenway Drive Suite # 660, Irving, TX 75038

Archana Aila

Archana Aila

Position Here

With 2 years of hands-on experience in Power Platform, I’ve excelled in developing and implementing solutions for businesses, harnessing the power of Power Apps, Power Automate, Power BI, and Power Virtual Agents to streamline processes and enhance productivity. My proficiency extends to crafting custom applications, automating workflows, generating data insights, and creating chatbots to aid operational efficiency and data-driven decision-making.

With an intermediate knowledge in Azure cognitive services, incorporating them into Power Platform use cases to innovate and solve complex challenges. My expertise in client engagement and requirements gathering, coupled with effective team coordination, ensures on-time, high-quality project deliveries. These efforts have yielded significant accomplishments, solidifying my role as a valuable asset in this field.

Akash Jakkidi

Akash Jakkidi

Position Here

I am committed to resolving complicated business difficulties into simplified, user-friendly solutions, and I have extensive experience in Power Apps development. I thrive in integrating cutting-edge technology to optimise process efficiency, leveraging intermediate knowledge in Azure, Cognitive Services, and Power BI. My interest is developing dynamic apps within the Power Apps ecosystem to help organisations achieve operational excellence and data-driven insights.

As a tech enthusiast, my passion for innovation leads me to constantly explore new ideas and push the frontiers of what is possible, assuring significant contributions to our technological world.

Palak Intodia

Palak Intodia

Position Here

I am a tech graduate with a strong passion for technology and innovation. With three years of experience in the IT industry, I’ve been on a continuous journey of professional growth and skill development. My expertise lies in Power Apps and Automate, where I’ve had the privilege of contributing to multiple successful projects.

I’m dedicated to delivering results that not only meet expectations but also drive the success of the projects I’m involved in. I’m committed to my ongoing professional development and the pursuit of excellence.

Roshan

Roshan Jaiswal

Position Here

With nearly 2 years of dedicated experience in Power Platform technology, my expertise lies in crafting customized business solutions using Power Apps and Power Automate. I excel in identifying intricate business requirements and translating them into innovative, user-friendly applications. My daily tasks involve meticulously deploying applications across diverse environments and harnessing the full potential of the Microsoft ecosystem within business applications.

I have proven my adaptability by consistently meeting the demands of creating responsive and scalable applications. Also seamlessly integrating complex workflows and data sources, ultimately enhancing operational efficiency and driving sustainable business growth.

Sugandha

Sugandha Chawla

Position Here

Sugandha is a seasoned technocrat and a full stack developer, manager, and lead. Having 8 years of industry experience, she has been able to build excellent working relationships with all her customers, successfully establishing repeat business, from almost all of them. She has worked with renowned giants like Infosys, Ernst & Young, Mindtree and Tech Mahindra.

She has very diverse and enriching work experience, having worked extensively on Microsoft Power Platform, .NET, Angular, Azure, Office 365, SQL. Her distinctiveness lies in the profound domain knowledge, managerial skills, and process mastery, that she additionally holds, as a result of possessing a customer facing role, working with different sectors, and managing and driving numerous critical executions, single-handedly, end to end.

Vibhuti Dandhich

Vibhuti Dadhich

Position Here

Vibhuti, a Power Platform technology evangelist, has passionately embraced the transformative potential of low-code development. With a background that includes experience at EY and Wipro, she’s been a trusted advisor for clients seeking innovative solutions. Her expertise in unraveling complex business challenges and crafting tailored solutions has propelled organizations to new heights.

Vibhuti’s commitment to staying at the forefront of technological advancements and her forward-thinking approach have solidified her as an industry thought leader. Her mission is to empower businesses to thrive in the digital age, revolutionizing operations through the Power Platform.

Ruturaj Kulkarni

Ruturaj Kulkarni

Position Here

With 8 years of dedicated expertise in the IT realm, I am a seasoned professional specializing in .NET technologies and Microsoft Azure Cloud. My journey encompasses a profound understanding of software development using the .NET framework and a robust command over Azure’s cloud ecosystem. Throughout my career, I’ve demonstrated a knack for crafting scalable and efficient solutions, leveraging the power of cloud computing.

My passion lies in staying at the forefront of technological advancements, ensuring that my skills align seamlessly with the dynamic landscape of IT. Ready to tackle challenges and drive innovation, I bring a wealth of experience to any project or team.

Sija Kuttan

Sija Kuttan

Vice President - Sales

Sija.V. K is a distinguished sales leader with a remarkable journey that spans over 15 years across diverse industries. Her expertise is a fusion of capital expenditure (CAPEX) machinery sales and the intricacies of cybersecurity.

Currently serving as the Vice President of Sales at Saxon AI, Sija adeptly navigates market dynamics, client acquisition, and channel management. Her distinguished track record of nurturing strong relationships, leading diverse teams, and driving growth underscores her as an adaptable and seasoned sales professional.

Gopi Kandukuri

Gopi Kandukuri

Chief Executive Officer

Gopi is the President and CEO of Saxon Inc since its inception and is responsible for the overall leadership, strategy, and management of the Company. As a true visionary, Gopi is quick to spot the next-generation technology trends and navigate the organization to build centers of excellence.

As a digital leader responsible for driving company growth and ROI, he believes in a business strategy built upon continuous innovation, investment in core capabilities, and a unique partner ecosystem. Gopi has served as founding member and 2018 President of ITServe, a non-profit organization of all mid-sized IT Services organization in US.

Vineesha Karri

Vineesha Karri

Associate Director - Marketing

Meet Vineesha Karri, the driving force behind our marketing endeavors. With over 12+ years of experience and a robust background in the B2B landscape across the US, EMEA, and APAC regions, she is pivotal in setting up high-performance marketing teams that drive business growth through a transformation based on new-age marketing practice.

Beyond her extensive experience driving business success across Digital, Data, AI, and Automation technologies, Vineesha’s diverse skill set shines as she collaborates with varied stakeholders across hierarchies, cultivating a harmonious and results-driven workspace.

Sridevi Edupuganti

Sridevi Edupuganti

Vice President – Cloud Solutions

Sridevi Edupuganti is an innovative leader known for strategically enhancing business opportunities through technology planning, orchestrating roadmaps, and guiding technology architecture choices. With a rich career spanning over two decades as a Senior Business and Technology Executive, she has driven teams to empower customers for digital transformation.

Her leadership fosters democratized digital experiences across enterprises. She has successfully expanded service portfolios globally, including major roles at Microsoft, NTT Data, Tech Mahindra. Proficient in diverse database technologies and Cloud platforms (AWS, Azure), she excels in operational excellence. Beyond her professional achievements, Sridevi also serves as a Health & Wellness coach, impacting IT professionals positively through engaging sessions.

Joel Jolly

Joel Jolly

Vice President – Technology

Joel has over 18 years of diverse global experience and multiple leadership assignments across Big 4 consulting, IT services and product engineering. He has distinguished himself by providing strategic vision and leadership for solving common industry problems on cutting-edge technologies.

As a leader surfacing and operationalizing next-generation ideas, he was responsible for exploring new technology directions, articulating a long-term technical vision, developing effective engineering processes, partnering with key stakeholders to build a strong internal and external brand and recruiting, mentoring, and growing great talent.

Haricharan Mylaraiah

Haricharan Mylaraiah

Senior Vice President - Strategy, Offerings & Sales Enablement

Hari is a Digital Marketer and Digital transformation specialist. He is adept at cultivating strong executive and customer relationships, utilizing data across all interactions (customers, employees, services, products) to lead cross-functionally as a strategic thought partner to install discipline, process, and methodology into a scalable company-wide customer-centric model.

He has 18+ years experience in Customer Acquisition, Product Strategy, Sales & Pre-Sales Management, Customer Success, Operations Management He is a Mechanical Engineering Graduate with MBA in International Business and Information Technology.