Master Data Management (MDM) Implementation for a Telecom Customer

Summary:

Are data quality challenges slowing down your operations and hindering critical decisions? You’re not alone. One of our telecom customers, a prominent player in the industry, faced similar struggles. Disconnected customer data across their Billing, CRM, and Service platforms created daily hurdles — from duplicate records to inconsistent reporting. This fragmentation impacted their ability to deliver excellent customer service and run effective marketing campaigns.

To address these challenges, the telecom company needed a robust and scalable Master Data Management (MDM) solution to unify customer information and ensure high-quality, accurate data across departments. That’s when they partnered with Saxon AI.

Business Challenge:

The client’s ecosystem included multiple data platforms managing different customer touchpoints. However, the absence of centralized control over data quality led to:

• Duplicate records across CRM and billing systems

• Conflicting customer data at individual and household levels

• Inability to get a 360-degree customer view

• Slowed down campaign targeting and personalization

• Frequent manual interventions to clean up records

These issues directly impacted their customer experience, internal workflows, and data trust.

Saxon AI’s Solution:

Saxon AI collaborated closely with the client to deliver a turnkey Master Data Management architecture, tailored to the unique needs of the telecom domain.

Key elements of our solution included:

• Data unification across CRM, Billing, and Service systems

• Implementation of Golden Record Management for unique customer identification

• Standardized data models and validation rules

• Real-time sync and data stewardship workflows

• Integration with the client’s analytics and reporting tools

Our solution was designed to scale with the client’s evolving data needs while ensuring data governance, lineage, and security.

Business Outcomes:

As a result of the MDM implementation, the client experienced:

• Significant improvement in data quality and reduced duplication

• Faster resolution of service requests with reliable customer records

• Enhanced personalization across marketing and service functions

• Empowered analytics teams with a trusted, unified data source

• Increased operational efficiency through reduced manual cleanups

The client now benefits from a single source of truth, enabling confident and timely decision-making across departments.

Next Steps:

If you’re facing similar challenges with fragmented customer data, explore how Saxon AI can tailor an MDM solution to fit your enterprise environment.

Download the full case study to dive deeper into our methodology, implementation approach, and the transformational results we helped achieve.